“Offering our readers the ability to enhance their reading experience is like a restaurant allowing customers to select what goes best with their palate. It’s just the way it should be.”
Publisher/Reader Benefit: Improved reading experiences mean that content publishers are able to attract readers that previously avoided reading. Additionally, they can keep their existing readers engaged longer.
The publishing industry is experiencing rapid change. Over half of the world’s population is now on the Internet. The gap in subscriptions between print and digital magazines and newspapers continues to narrow. Attracting and retaining readers is a key objective for digital media producers.
Digital publishers that provide capabilities that allow the readers to tune their text will differentiate themselves.
Print vs. Paper
In this Digital Marketing Magazine article, “Print vs. Paper,” the author talks about the rapidly shifting world from print to digital and the need to take advantage of digital content to engage readers. More here…
Digital readership is on the rise. The New York Times Company reported a $24 Million Profit in the second quarter of 2018 by adding 109K digital-only subscribers. “The Times now has 2.9 million digital-only subscribers, [76%] out of their 3.8 million total.” More here…
Technology and mobility have influenced every aspect of a consumer’s life, including the way they read books. Book readers have started to change their reading habits, opting for more electronic books. Pew Research describes the growing share of Americans reading e-books on tablets and smartphones in its report, Book Reading 2016. More here…