The Rise of Customization
We can customize our cars, our clothes, and even our food. But what about the things that have the potential to improve our performance? Our golf clubs and our running shoes are examples of things that can be customized to create these performance improvements.
Just as eye doctors can make glasses to an exact prescription, golfers can now have their swing evaluated and their clubs fitted to accommodate their unique needs. Additionally, retailers can perform measurements and watch athletes run on a treadmill to offer a variety of recommendations for their running shoes. 
This trend is being driven by a number of factors, including the increasing availability of technology that makes customization possible, and the recognition that customized products are better suited to individual needs and increased performance.
For example, a golfer who gets their clubs fitted will be able to hit the ball more accurately and with more power. A runner who gets their shoes customized will be able to run more efficiently and avoid injuries.
Why Not Customize Your Text Format?
The same principles of customization apply to reading text format. Just as we can customize our golf clubs and running shoes, we can also customize our text to improve our reading performance.
Readability research has demonstrated that small personalized changes to text format–including changes to font, text size, character and line spacing, character width, and more–
can improve reading speed, accuracy, and comprehension for readers of all ages. Personalizing the text format for you as an individual directly impacts your reading performance.
Improve your Reading Performance Today!
Play with Features in the Readability Sandbox: Explore the features that may improve your reading experience. Change base font, text size, character and line spacing, character width, and more.
Discover Apps with Readability Features: Review the readability features you can start using today in some of your favorite reading apps from Amazon, Microsoft, Adobe, and more.
Visit the Virtual Readability Lab: Participate in 5-minute reading tests to find your fastest font. Soon users will be able to use the lab to assess the impact of other readability features.
Thank you to Sam Berlow for contributing to this article.
