Bringing Personalization To A Whole
New Level
In a recent Forbes Technology Council article, Ben Semmes, COO at Monotype, examines the future of digital personalization, highlighting how technological advancements are transforming our interaction with text. Semmes explains that personalization is now essential for meeting users’ unique needs on digital platforms like apps, websites, smartwatches, and e-readers. The Readability Consortium, a collaborative force of industry leaders such as Monotype, Adobe, Google, and the nonprofit Readability Matters, is leading the charge. Together, they are enhancing digital text readability through innovative research.
By utilizing the work of The Readability Consortium, businesses can now personalize digital content to improve user engagement. Semmes suggests, “Instead of focusing solely on meeting accessibility standards, forward-thinking companies should consider how simple design choices can profoundly impact user interaction with content.” He envisions a future where enhanced readability transforms education and boosts workplace productivity. Technologies such as variable fonts, which allow for extensive customization, are enabling this opportunity. Semmes underscores, “We’re just beginning to grasp the diverse readability needs of users, which will redefine responsiveness and accessibility. Companies offering a seamless, personalized reading experience will undoubtedly gain a competitive edge.”
Read the full article to discover how embracing these innovations can give businesses a competitive edge in an increasingly personalized digital world. Semmes concludes, “Although we still have a lot of work to do in learning about readability, the future is clear: Personalization is here, and we all need to figure out how to integrate it into our businesses and our lives.”
About Forbes: Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs, and technology executives.
About Monotype: Monotype creates brands that matter with type, technology, and expertise. The company partners with leading foundries to deliver the broadest inventory of high-quality typefaces in the world. The Monotype Fonts platform offers over 150,000 fonts.
About The Readability Consortium: Formed in 2022 by Adobe, the University of Central Florida, Readability Matters and Google, The Readability Consortium’s core mission is to bring digital readability to all. The Readability Consortium believes reading is a fundamental right. A more readable document improves the ability of diverse readers to access information. Engaging with a worldwide community of over 200 stakeholders from diverse disciplines,TRC builds a growing scientific understanding of readability through round-table investigation. With their community, they explore how digital reading devices can diagnose reader needs, then deliver format and content to enhance, rather than impede, individual reader performance.
