Personalizing Reading:
One Size Doesn’t Fit all

In America, only one-third of students read proficiently, and 54% of adults read below the sixth-grade level. Research shows individual reading perception is a key barrier: One text format does not fit all, especially when working across digital devices.

At the 2021 SXSW EDU conference, Adobe’s Entrepreneur-in-Residence, Rick Treitman and the founders of Readability Matters, Kathy Crowley and Marjorie Jordan, shared their joint goals to change reading outcomes. They discussed the latest data on improving readability and cutting-edge solutions that enable readers to customize text format and optimize the reading experience for all.

See the video from the session to learn more. Join the movement; contact us at [email protected].


SXSW EDU 2021About SXSW EDU: The SXSW EDU Conference & Festival cultivates and empowers a community of engaged stakeholders to advance teaching and learning. SXSW EDU is a component of the South by Southwest® (SXSW®) family of conferences and festivals. Internationally recognized as the convergence gathering for creative professionals, SXSWedu extends SXSW’s support for the art of engagement to include society’s true rock stars: educators!