UserTesting Showcases The Readability Consortium
UserTesting produced a customer story and video showcasing The Readability Consortium and the exciting research designed to enhance digital readability. The founding group of Adobe, Google, University of Central Florida and Readability Matters launched with a mission of conducting research and engineering to empower designers and readers to better navigate our information-intensive digital future.
UserTesting is a Human Insight Platform using video to allow researchers to see and hear the experiences of individuals. Readability researchers at Adobe have used it to observe readers as they interact with new tools.
“UserTesting plays a key role as we research how to improve readability. We use it to iterate quickly, get actionable human feedback, and gain confidence in our study design decisions before we scale.”
Zoya Bylinskii, Ph.D.
Research Scientist, Creative Intelligence Lab, Adobe
See the full story and video here.
About UserTesting UserTesting has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based Customer Experience Narratives (CxNs)™, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.